Blog Theft!
Don't worry, buy happy: Cheerful stuff is selling well
Bruce Horovitz, USA TODAY
The economy's in the tank. Consumers have no spare cash. And the financial outlook is bleak. So, guess what the savviest consumer product makers are rolling out these days: happy stuff.
That's right, products that make folks smile.
Nowhere is the smile factor wider than at Frito-Lay's Cheetos division, which this week will nationally introduce a product the chipmaker bets will help a nation of recession-obsessed consumers lighten up and open their wallets: Cheetos the size of ping-pong balls.
"People are looking for anything to break the negativity," says Ann Mukherjee, marketing guru at Frito-Lay, which, at one point even considered — but junked the idea of — Cheetos the size of tennis balls.
Bruce Horovitz, USA TODAY
That's right, products that make folks smile.
Nowhere is the smile factor wider than at Frito-Lay's Cheetos division, which this week will nationally introduce a product the chipmaker bets will help a nation of recession-obsessed consumers lighten up and open their wallets: Cheetos the size of ping-pong balls.
"People are looking for anything to break the negativity," says Ann Mukherjee, marketing guru at Frito-Lay, which, at one point even considered — but junked the idea of — Cheetos the size of tennis balls.
Labels: blog theft
posted by Dave at
12:41 AM
1 Comments:
This DOES make people happy! I ate massive cheetos whirls the other day and I had a great big orange smile that day.
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